
Why David Einhorn Wants Peloton to Lower Share Price to Thrive in the Longer Run

With Peloton’s price dipping in recent months, investor David Einhorn sees an opportunity for growth. According to Einhorn, the founder of Greenlight Capital, Peloton could increase its stock value by up to five times if it aggressively cuts costs.
In a dynamic presentation at the Robin Hood Investors Conference, Einhorn shared his belief that Peloton’s financial potential is far greater than what current market prices reflect. He argued that with strategic cost reductions, Peloton could reach a $450 million EBITDA, propelling its share price to anywhere from $7.50 to $31.50.
At its peak, Peloton was a favorite on Wall Street, capturing the fitness world’s attention with its sleek equipment and community-driven classes. However, as demand tapered off post-pandemic and operational expenses mounted, Peloton’s price began to slide.
Why David Einhorn’s Perspective Is Relevant

Exessed / Einhorn’s Greenlight Capital has a $6.8 million stake in Peloton. It shows how the investor is serious about the growth of the bike and tread maker.
Einhorn’s perspective on Peloton’s price reflects his sharp investment acumen. Known for identifying undervalued assets and betting on their recovery, he’s made a name for himself in financial circles. His pitch for Peloton centered on a simple yet potent idea: Trim costs to drive profitability. By reducing its operating expenses and focusing on long-term stability, Einhorn suggests Peloton could become a far more valuable enterprise.
For Peloton, the last few years have been tumultuous. After initially riding the pandemic-induced wave of home fitness, the brand found itself facing sluggish demand, rising costs, and an unclear path forward. Einhorn argues that Peloton has grown too large for its own good and that its price could recover by adopting a leaner, more efficient structure.
How Cutting Costs Could Boost Peloton’s Stock Value
Einhorn’s core argument is that Peloton’s price could see a dramatic upswing if the company streamlines its expenses. In his analysis, he pointed out that Peloton’s spending habits are higher than those of comparable companies in the fitness and subscription industries.
By trimming down unnecessary costs, Peloton could strengthen its bottom line and position itself to achieve $450 million in EBITDA – more than double its current projection.
It encourages deeper cuts to achieve sustainable growth. A cost-efficient model could improve cash flow, increase investor confidence, and ultimately push Peloton’s price upward. According to Einhorn’s calculations, this shift could bring Peloton’s stock price as high as $31.50 per share, a substantial increase from recent trading levels around $6.20. His vision relies on Peloton’s ability to adapt quickly and execute a focused financial strategy.

GTN / Peloton has already made moves to stabilize its finances, including refinancing debt and prioritizing profitability. But Einhorn’s plan goes a step further.
What Reaching $450 Million EBITDA Could Mean for Peloton’s Stock Price
For Peloton’s price to reach the levels Einhorn predicts, the company must double down on its cost-saving measures. Achieving $450 million in EBITDA is no small feat, yet Einhorn believes it’s attainable with the right focus and discipline. By comparing Peloton to companies like Chewy, Spotify, and Planet Fitness, Einhorn illustrated how much room Peloton has to reduce its operating costs and improve profitability.
This EBITDA goal is ambitious but would be transformative, establishing Peloton as a company that can deliver consistent value to shareholders.
If Peloton successfully reaches this EBITDA target, it could strengthen its stock price, attracting both new and existing investors. Einhorn’s calculations show that by optimizing costs, Peloton can meet this profitability target without compromising the quality of its services. It is a vision that redefines Peloton’s business model, moving away from growth at all costs to a sustainable, efficiency-driven approach.
For investors, this shift could translate into significant returns, particularly if Peloton’s share price hits the higher end of Einhorn’s projections.
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